An inbox that answers itself, with your approval
Reads the question, checks the order and the tracking, and drafts the reply in your brand’s voice.
- Takes on
- Sorting, looking up, drafting
- You keep
- One click to send, and the tricky cases
Custom AI systems for e-commerce teams up to 20 people
Get your
week back.
We build AI tools around the way your shop actually runs. They take on up to 80% of the repetitive work. You and your team keep the 20% that needs a person: steering, deciding and growing the business.
80%Orders, inbox, listings, ads, social, reports. Handled by tools built for your process.
20%Review, approve, decide.
TimeUp to 80% of the routine, handledFor the founder and for every person on the team.
MoneyFewer software subscriptionsTools built for you are usually free or very cheap to run, and replace apps you pay for every month.
Know-howA team that knows AIA hands-on AI workshop for your team is included in every project.
Where the week goes
You started a brand. Not a copy-and-paste job.
In a small e-commerce company, the founder is usually still in the daily work, and so is everyone else. Most of that work repeats every single day.
Daily
“Where is my order?”
The same ten customer questions, answered by hand, one ticket at a time.
Daily
Orders and stock between systems
Copying numbers from the shop to the marketplace to the spreadsheet to the warehouse.
Weekly
Listings and product content
New SKUs, price changes, image sets and copy for Amazon, Shopify and every other channel.
Weekly
Amazon and Google Ads
Checking bids, budgets and search terms, adding negatives, and working out which campaigns actually paid off.
Daily
Social media and marketing
Planning posts, writing captions, resizing visuals for every channel, and answering comments and DMs.
Monday
The report nobody wants to build
Sales, ad spend, returns and margin, pulled from five dashboards into one sheet.
Weekly
Suppliers and reorders
Checking reorder points, drafting purchase orders, chasing delivery dates.
Monthly
Invoices and bookkeeping prep
Matching payouts, fees and receipts so your accountant can do their part.
All of it matters. Not all of it needs you.
The 80/20 split
Same business. Different week.
Each block is one hour of a founder’s working week. Drag the slider to hand repetitive work to the system and watch what comes back to you.
8hon repetitive work, down from 40
32hback for you, your team and your life
Repetitive work: inbox, orders, listings, ads, social, reports, admin
Steering the system: review, approve, decide
Time back
Work only you can do: product, partners, strategy
An illustrative 50-hour week, not a measured client result. Your own split comes out of the time audit.
What we build
Tools shaped to your process. Not the other way round.
Off-the-shelf software makes you change how you work. We look at how your team already works, then build the tool that fits into it. These are the kinds of systems we build most often.
Orders and stock that stay in sync
Moves orders and stock levels between your shop, marketplaces and sheets, and flags what needs reordering.
- Takes on
- Copying, checking, reorder alerts
- You keep
- The buying decision
Product pages without the production line
Listing copy, image briefs and visuals for Amazon and your store, built from your specs and your reviews.
- Takes on
- First drafts, variants, checks
- You keep
- Final say on what goes live
The Monday numbers, ready on Monday
Pulls sales, ad spend, returns and margin into one short brief that says what changed and why it matters.
- Takes on
- Collecting, calculating, summarising
- You keep
- What to do about it
Purchasing that follows itself up
Drafts purchase orders from your reorder rules and keeps track of confirmations and delivery dates.
- Takes on
- Drafting, tracking, reminders
- You keep
- Supplier relationships
Bookkeeping prep, done before you ask
Matches payouts, fees and invoices, and hands your accountant a tidy month instead of a shoebox.
- Takes on
- Matching, sorting, filing
- You keep
- Sign-off
Every tool connects to what you already use: your shop system, marketplace accounts, inbox and spreadsheets. If your biggest time sink isn’t on this list, that is usually where we start.
Lower running costs
Save the subscriptions, too.
Most small e-commerce teams pay for a stack of apps, each billed per seat, per order or per plan, and each doing part of one job. A tool built for your exact process can often replace several of them, and it usually costs little or nothing to run.
Your monthly stackBilled
- Helpdesk softwareper seat / month
- Order & inventory sync appper order volume
- Reporting dashboardper connected account
- Listing & content toolsmonthly plan
- Automation platformper task run
- Extra seats as the team growsevery new hire
Replaced by tools built for youlow or no running cost
You pay for what you use. Not for seats.
Where AI does the work, the cost is the usage itself, which for a small team is usually very low. There are no per-seat plans that grow every time you hire.
- Built onceMade for your process, so you stop paying for features you never use.
- Runs cheaplyMany tools run for free on software you already have. The rest cost very little.
- Checked firstIn the time audit we list which of your subscriptions a tool could replace, so you see the saving before we build.
How it works
From where the hours go to a system that runs.
Step 1
Process call
A free 30-minute call with the founder. You walk me through a normal week; I tell you honestly whether there is enough repetition to automate.
You · 30 minStep 2
Time audit
We map where the hours really go, with you and the people doing the work, and pick the task that gives back the most time first.
You and your teamStep 3
Build
I build the first tool inside your real workflow, with your data and your tools, and test it alongside the way you do it today.
KokunariStep 4
Workshop and handover
A hands-on AI workshop teaches your team to run the new tools and use AI in their own work. From then on your part is the 20%: review, approve, decide.
Your team · includedWorkshop included
Your team learns AI, too.
Every project includes a hands-on AI workshop for your team. It uses your own tasks, your own examples and the tools we built for you, so people leave able to use AI in their daily work from the next morning.
Included in every project, at no extra cost- Part 1
AI for everyday work
What AI is good at, where it gets things wrong, and how to check its answers before they reach a customer.
- Part 2
Prompting your real tasks
Customer replies, product copy, supplier emails and reports, practised with your team’s own examples.
- Part 3
Running your new tools
How to review and approve, handle the exceptions, and change the rules when the business changes.
- Part 4
Finding the next 80%
How to spot the tasks worth automating next, so the know-how stays in your company.
The workshop is live and interactive, with the whole team or the people who run each process.
Your part
Managing the system is the whole job.
The system does the work. Nothing important goes out without a person deciding it should. That is what the 20% is for.
- Review the exceptionsThe system handles the routine and shows you only what doesn’t fit the rules.
- Approve what goes outReplies, orders and listings wait for a yes wherever you want one.
- Decide on the numbersYou get the brief. You choose what happens next.
- Change the rulesWhen the business changes, the system changes with it. You say how.
For the founder
Time and headspace to lead again
The business stops depending on you being online at 11 p.m.
- Work on product, partners and the next launch
- Take a day off that stays off
- Grow without hiring for every new process
For your team
Better work, less copy-paste
The people you hired do the work you hired them for.
- Fewer repetitive tasks and fewer late fixes
- Clear processes instead of knowledge in one person’s head
- Practical AI skills from the included workshop
- Room to own bigger things: customers, content, growth
Who it’s for
Built for founder-led e-commerce.
I work directly with the founder. That is only possible in companies where the founder still knows how the work is done.
A good fit
- An e-commerce brand with up to 20 people
- You sell on Amazon, your own shop, or both
- The founder is reachable and still close to daily operations
- The same tasks eat hours every week, and you can name them
- You want the business to run without you in every step
Probably not
- Large companies with procurement rounds and IT committees
- Looking for a single chatbot or one clever prompt
- No repeatable processes yet; every day is different
- Wanting to hand over decisions, not just the work
About
Built by someone who has built companies and processes for over 11 years.
I’m Mick. I have been building processes and companies for more than 11 years. For eight of them I co-founded and ran Lion Commerce, a full-service Amazon agency in Germany. We built it from scratch to 15 people, and Amazon told us we were one of the leading agencies in the country.
Inside the company, my job was to create new structures and ideas. I built the whole setup for content and finance from the ground up, then created our in-house product photography. We launched our own brand and beat established competitors within weeks, and took a goalkeeper-glove start-up to Amazon best seller against Nike, Adidas and Puma.
I also saw how much of every week went into work that repeated. Today I believe most of what that 15-person team did could be done by two people and well-built AI tools. That is why I started Kokunari: to build those tools for founders who are where we were.
11+ yrsbuilding processes and companies
15people on the team at its peak
#1Amazon best seller for a client, against Nike, Adidas and Puma
Mick KeuferFounder, Kokunari
Questions
Before you book.
Do I or my team need technical knowledge?
No. If you can explain how a task is done today, that is enough. The tools work inside the programs your team already uses, and the handover includes showing everyone how to run them.
Will this replace my employees?
It replaces tasks, not people. In a team of five to twenty, the usual result is that the same people stop doing copy-paste work and take on the things you never had time for: better customer care, content, new channels.
What does “up to 80%” actually mean?
It is the share of a repetitive task the system can take on once it is set up well. Some tasks get close to that, others less. The time audit shows you the realistic number for each task before anything is built.
Is the AI workshop extra?
No. A hands-on workshop for your team is part of every project. It covers AI for everyday work, prompting your real tasks, and running the tools we built for you.
Do the tools cost anything to run?
Usually very little, and many run for free on software you already have. Where AI does the work you pay only for what it uses, with no per-seat plans. In the time audit we also list which of your current subscriptions a tool could replace, so the saving is clear up front.
Which tools and platforms do you work with?
Whatever you already run on: your shop system, Amazon and other marketplaces, your inbox, spreadsheets and accounting software. We look at your setup on the process call.
What does it cost?
Each project is scoped after the time audit, so you see the price and the expected time saved before we build anything. The process call is free.
What happens to our data?
The tools work with your accounts and your data, for your business only. Before a build starts you get a plain list of what each tool can read and what it can change.
Start here
Find your 80%.
Tell me a little about your business and the task that eats the most time. I’ll reply personally and we’ll find a slot for a 30-minute process call.
Free, and no obligation
You speak with me, the founder, not a sales team
You leave the call knowing where your hours and software budget go
AI workshop for your team included in every project
Almost there.
Please send this note to mick@kokunari-studio.com and I’ll reply personally.